Finding
and Winning
New Customers
A Playbook for Salons
and Winning
New Customers
A Playbook for Salons
Salon consumers can get what they want, whenever they want it, so it's important to understand what makes them tick. Our survey of 1,800 consumers reveals just how they discover, choose, and recommend salons. Those insights, and the strategies we've developed to leverage them, will help you create a better customer experience and drive continued growth.
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46% of consumers trust the reviews of
other customers over professionals
other customers over professionals
Learn how customers discover salons
78% of consumers said that it’s very or extremely important that a salon they’re thinking of trying offers new and innovative techniques
Learn the factors that make people more likely to try your salon
74% of people recommend salons to other people in personal conversations
Learn how and why customers recommend salons to their friends and family